3 posts

AI search traffic grew 527% in one year and will likely overtake traditional search by 2028. Zero-click searches hit 60%. But here's what matters: visitors from AI platforms convert 4.4 times better than organic traffic. These ten statistics reveal exactly what's changing in SEO and what you need to do to stay ahead.

SEO is not dead in 2026, but it has fundamentally changed. As AI platforms reshape how people search, brands must adapt their strategies to stay visible in both traditional search engines and LLM-driven interfaces.

Pages that consistently show up in AI Overviews aren’t just well written. They cover more of the essential facts AI systems look for. This analysis breaks down what actually gets cited, and why some pages are ignored.